TIFFANY & CO. | Lock Collection
Tiffany & Co. Debuts Powerful Campaign Celebrating the New Lock Collection’s Spirit of Togetherness and Unity
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Tiffany & Co. debuts the campaign for its new Lock Collection. Subversive and sensual, the campaign tells a story of togetherness and the personal bonds we form with others. A raw and powerful expression of modern love, Tiffany’s latest creative endeavor was brought to life through the talents of model Imaan Hammam, skater Tyshawn Jones, photographers Mario Sorrenti and Raymond Meier and choreographer Yoann Bourgeois.
Wearing diamond Lock bangles and sparkling Tiffany & Co. jewelry, Hammam and Jones embrace and release in powerful, acrobatic-like movements. Intimate and emotional, their exchanges are expressions of unity and the inclusive message that anchors the Lock collection: “No Rules. All Welcome.”
Imaan Hammam is an internationally renowned model and friend of the House who has starred in previous Tiffany & Co. campaigns. Hammam was recently featured with Tyshawn Jones in the i-D magazine “Out of the Blue” issue, also photographed by Mario Sorrenti. Jones, a famed skateboarder and actor from the Bronx, also winner of the Thrasher Skater of the Year award in 2018. Tiffany & Co. tapped French Choreographer Yoann Bourgeois, who founded his Compagnie in 2010, to choreograph the film. His work strongly depicts a fascination with gravity, often through installations that defy the forces of physical strength.
De collectie zal vanaf januari 2023 in België verkrijgbaar zijn.
About Tiffany & Co.
Tiffany & Co., founded in New York City in 1837 by Charles Lewis Tiffany, is a global luxury jeweler synonymous with elegance, innovative design, fine craftsmanship and creative excellence.
With more than 300 retail stores worldwide and a workforce of more than 13,000 employees, Tiffany & Co. and its subsidiaries design, manufacture and market jewelry, watches and luxury accessories. Nearly 5,000 skilled artisans cut Tiffany diamonds and craft jewelry in the Company’s own workshops, realizing the brand’s commitment to superlative quality.
Tiffany & Co. has a long-standing commitment to conducting its business responsibly, sustaining the natural environment, prioritizing diversity and inclusion, and positively impacting the communities in which it operates. To learn more about Tiffany & Co. and its commitment to sustainability, please visit tiffany.com.
@tiffanyandco #LockCollection