TIFFANY & CO. | NFTiff

Tiffany & Co. today announces the launch of NFTiff, the House’s inaugural venture in the world of NFTs. Partnering with blockchain technology innovators Chain, the limited-edition NFTiff pass—designed exclusively for CryptoPunks holders and powered by Chain—will be available for purchase in early August through the House’s online NFTiff gateway. The NFTiff pass holders have the exclusive opportunity to mint a custom Tiffany & Co. pendant inspired by the owner’s CryptoPunk and receive a digital render of the pendant as a NFT and a certificate of authenticity.

^{“We are incredibly excited to announce the debut of NFTiff, bringing our clients the rare opportunity to turn CryptoPunks into custom Tiffany & Co. jewelry designs through a fully digital experience,” said Alexandre Arnault, Executive Vice President, Product and Communication.}

Transforming CryptoPunks into custom-designed pendants, Tiffany’s designers will work with the 87 attributes and 159 colors that appear across the collection of 10,000 CryptoPunk NFTs to match with the most similar gemstone or enamel color. Each pendant will be comprised of at least 30 gemstones and/or diamonds to create a custom design with the highest fidelity to the original NFT art.

Each 18k rose or yellow gold pendant will be on an adjustable chain between 18–22 inches composed of rectangular links that draw inspiration from the shape of square pixels. Limited in supply, only 250 pendants will be produced, each engraved with its CryptoPunks edition number on the back. A limit of three NFTiff passes will be available for purchase per individual.

The idea behind NFTiff came about organically earlier this year after Alexandre Arnault shared a photo of his custom jewelry interpretation of CryptoPunk #3167 on social media, created by Tiffany’s artisans and inspired by his NFT. Tiffany & Co. worked closely with Chain’s experts to develop and support secure, blockchain-based technology to build the gateway.

NFTiff will be available globally at nft.tiffany.com.

About Tiffany & Co.

Tiffany & Co., founded in New York City in 1837 by Charles Lewis Tiffany, is a global luxury jeweler synonymous with elegance, innovative design, fine craftsmanship and creative excellence.

With more than 300 retail stores worldwide and a workforce of more than 13,000 employees, Tiffany & Co. and its subsidiaries design, manufacture and market jewelry, watches and luxury accessories. Nearly 5,000 skilled artisans cut Tiffany diamonds and craft jewelry in the Company’s own workshops, realizing the brand’s commitment to superlative quality. ​

Tiffany & Co. has a long-standing commitment to conducting its business responsibly, sustaining the natural environment, prioritizing diversity and inclusion, and positively impacting the communities in which it operates. To learn more about Tiffany & Co. and its commitment to sustainability, please visit tiffany.com.

@tiffanyandco #NFTiff

About Chain

Chain is a blockchain infrastructure solution company that has been on a mission to enable a smarter and more connected economy since 2014.

Chain offers builders in the Web3 industry services that help streamline the process of developing and maintaining their blockchain infrastructures. Chain implements a SaaS model for its products that addresses the complexities of overall blockchain management. Chain offers a variety of products such as Ledger, Cloud, and NFTs as a service. Companies who choose to utilize Chain’s services will be able to free up resources for developers and cut costs so that clients can focus on their own products and customer experience. Learn more at chain.com.