Tiffany & Co. | Tiffany Titan by Pharrell Williams Collection
Tiffany & Co. unveils the Tiffany Titan by Pharrell Williams collection
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NEW YORK, NY (May 2, 2024 at 9AM EST) – Tiffany & Co. is thrilled to introduce the Tiffany Titan by Pharrell Williams collection. Drawing inspiration from the mythical Poseidon’s trident, these striking designs symbolize energy, power, and strength. The motif, reminiscent of fearless individuality, is complemented by a uniquely shaped link that curves softly against the trident's sharpness. Playing with contrasts in tension, proportion, and balance, the collection resonates with individuals who possess a distinct mindset and powerful presence that challenges the ordinary.
“We are excited to unveil Pharrell’s inaugural collection for Tiffany. The Tiffany Titan by Pharrell Williams collection defies the conventions of fine jewelry design. It represents a balance of Pharrell’s creative vision with Tiffany & Co.’s inventive craftsmanship,” said Alexandre Arnault, Executive Vice President, Product, Communications and Industrial, Tiffany & Co. “Each piece embodies Pharrell’s distinct style and unique point of view.”
Embracing the trident's structure, the Tiffany Titan by Pharrell Williams collection incorporates sharp, spear-like spikes across an assortment of necklaces, earrings, bracelets, and rings, embodying a punk spirit. Available in 18k yellow gold or titanium with both metal and diamond variations, each piece challenges traditional design approaches. Departing from conventional diamond settings, pavé pieces feature reverse-set diamonds that reveal the diamond's pavilion, enhancing brilliance. The use of titanium contrasts the material's subdued reflective quality to make a bold statement, setting these designs apart from traditional jewelry. Each design is meticulously crafted to move with the wearer, showcasing the House's dedication to impeccable craftsmanship.
“I’m very inspired by the water, and the name of this collection “Titan” draws inspiration from Poseidon, ruler of the sea, King of Atlantis – “Atlantis” which is also the name of the community I grew up in Virginia Beach. The detail in all of the jewelry pieces is very intentional, the use of black titanium…it’s a physical manifestation of beauty in blackness.”
Tiffany Titan by Pharrell Williams will debut exclusively on Tiffany.com in the US and at The Landmark in New York City in May. The collection will be available worldwide at Tiffany & Co. stores and Tiffany.com in June.
About Tiffany & Co.
Tiffany & Co., founded in New York City in 1837 by Charles Lewis Tiffany, is a global luxury jeweler synonymous with elegance, innovative design, fine craftsmanship and creative excellence.
With more than 300 retail stores worldwide and a workforce of more than 14,000 employees, Tiffany & Co. and its subsidiaries design, manufacture and market jewelry, watches and luxury accessories. Over 3,000 skilled artisans cut Tiffany diamonds and craft jewelry in the House’s own workshops, realizing the brand’s commitment to superlative quality.
Tiffany & Co. has a long-standing commitment to conducting its business responsibly, sustaining the natural environment, prioritizing diversity, equity and inclusion, and positively impacting the communities in which it operates. To learn more about Tiffany & Co. and its commitment to sustainability, please visit tiffany.com.
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Marine Louvard
